Rival Fitness – A Capitol Hill Club

  • Mixed Use, Office Shell & Core/TI
  • Marketing Signage
  • Capitol Hill, Seattle, Washington

Bold retail window signage engages both pedestrians and drivers.

Pedestrians can easily read signage explaining the Rival differentiators.

Window marketing signage provides privacy for the gym inside, while allowing pedestrians a sneak peek.

Leveraging marketing signage for an exterior/interior experience

Rival Fitness is a boutique fitness studio and gym in Seattleā€™s Capitol Hill neighborhood. Located in the base of a mixed-use building, Rival needed to stand out in a busy, noisy (in a good way) community and ensure that pedestrians and area residents were engaged with their messaging. Window signage also served the purpose of providing a bit of privacy for members working out inside, while still allowing natural light, and for people on the sidewalk to get a sneak peek of what their experience at the club might be. Executed in partnership with League of Excellence.