Leveraging marketing signage for an exterior/interior experience

Rival Fitness is a boutique fitness studio and gym in Seattle’s Capitol Hill neighborhood. Located in the base of a mixed-use building, Rival needed to stand out in a busy, noisy (in a good way) community and ensure that pedestrians and area residents were engaged with their messaging. Window signage also served the purpose of providing a bit of privacy for members working out inside, while still allowing natural light, and for people on the sidewalk to get a sneak peek of what their experience at the club might be. Executed in partnership with League of Excellence.