Kinects Tower – A Security Properties Development

  • Mixed Use, Multi Family
  • Wayfinding / Architectural Signage, Property ID / Exterior Signage, Marketing Signage
  • Downtown Seattle, Washington

Signage helps bring a high-rise residential tower to market

Waypoint was pleased to continue to work with Security Properties on their 40-story, 357 unit high-rise multi-family building, Kinects. The project also includes 3,400 SF of retail at the base. This downtown Seattle development began pre-leasing in a busy market, as multiple competitive towers were launching within months of Kinects. Waypoint provided marketing signage including multiple locations of large-scale banners mounted on the building using cable frame systems. The project also involved environmental graphics for the leasing office, as well as exterior ID signage. In addition, Waypoint fabricated and installed all of the wayfinding and code signage in the building, including in the subterranean garage which required significant directional signage. Waypoint was pleased to partner with Brent Whiting Design on this development.

Bumgardner Architects was the architect for the development and Andersen Construction was the GC.

The property logo crafted of brushed stainless behind the concierge desk.

The logo then transforms into color as prospective residents come to the leasing office.

Unit IDs were fabricated out of wood, accented with a stainless steel bar and raised tactile lettering.

Amenity signage was simple but created a fun impression.

Rules and regulations. Particularly important with a pool on the 40th floor. Swimming with a view!

More rules and regulations. Keeping everyone appraised of the guidelines.

Parking signage captures the driver's attention and provides directional assistance.

In a deep parking garage, directional signage is important to assist drivers.

Garage signage captured the flair of the amenity signage in the tower, but in a simpler format.

Site marketing signage during construction - getting ahead of the market.

Large scale banner at the base of the building draws pedestrian and vehicular attention.