Large scale condominium project leveraged signage to speed absorption
Insignia was the first condominium project in Seattle to be marketed after the recession, which created concern regarding condominium pre-sales and support for high $/SF pricing. As potential buyers were hesitant about condominiums and Insignia was priced at the top of the market, creating a broad, positive impression for the project was of great importance. An extensive signage package included site hoarding, retail window graphics, and large scale building-mounted signage in addition to a full complement of aboards and sales office directional signage. Waypoint was fortunate to work with Bosa who was both the developer and general contractor for the project. Perkins+Will was the architect for the development.
Waypoint was also responsible for wayfinding, code and building ID signage for Insignia. This complicated, large scale, two tower with podium development required an extensive and thoughtful wayfinding plan. To further challenge the signage plan, the full block garage, podium and one tower were built one year ahead of the second tower. Residents and guests visiting ground floor retailers had to be able to navigate the building, and signage had to be developed with the knowledge that a second phase would deliver in the future.