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AMLI Arc – An AMLI High-Rise Development
Mixed Use, Multi Family
Wayfinding / Architectural Signage, Environmental Graphics, Property ID / Exterior Signage, Marketing Signage
The top amenity floor in the building has a playful environmental graphics installation at the elevator lobby.
Ground floor windows were leveraged to entice the high-tech neighborhood into coming to view AMLI Arc's virtual reality pre-leasing campaign.
Signage helps bring the creative story of a 41 story multi-family tower to life – in reality and virtually
Waypoint was pleased to be involved in the large scale mixed-use development that encompassed both the Class A office of Tilt49, and the 41 story, 410 unit multi-family tower of AMLI Arc. Waypoint began working with AMLI early in the development to ensure that signage was fully integrated and supportive of the overall AMLI Arc brand. Wayfinding and environmental graphics were playful yet sophisticated, speaking to the vibe of the building and its top floor, “deconstructed warehouse” amenity space. Waypoint was also involved in the marketing signage for the project including a multi-story large scale vinyl building application, leasing office displays and a clever mobile leasing office that included a bicycle and a virtual reality viewing opportunity. Waypoint was fortunate to work with the AMLI team, League of Excellence and Red Propeller on this project. Mortenson Construction was the general contractor as well as a partner in the development. ZGF Architects was the architect for the project.