AMLI ARC – DENNY TRIANGLE, SEATTLE
AMLI Arc is not your typical high-rise building. The sleek tower is the residential portion of a complex, large-scale mixed use development that encompassed both the Class A office of Tilt49, and the 41 story, 410 unit multi-family tower of AMLI Arc. Centered around the concept of a “deconstructed warehouse,” the building interiors and unit characters evolve from the lower levels to the upper levels, culminating in an exceptional 41st floor amenity suite. Waypoint began working with AMLI in the early stages of development to ensure that signage was fully integrated and helped to tell this compelling and differentiated story. Exterior, wayfinding, ADA and code signage as well as environmental graphics were playful yet sophisticated, speaking to the vibe and brand of the building. Waypoint was also involved in the marketing signage for the project including a multi-story large scale vinyl building application, leasing office displays and a clever mobile leasing office that included a specially crafted bicycle that supported a virtual reality viewing opportunity.