Ovation – A Quarterra Development

  • Mixed Use, Multi Family
  • Wayfinding / Architectural Signage, Environmental Graphics, Property ID / Exterior Signage
  • First Hill, Seattle, Washington

Exterior building signage was simple yet stately.

As a two-building high-rise development, Ovation required additional ground-level building ID signage to ensure ease of visibility.

Blade signage added an upscale touch to the leasing office entry.

The leasing office entry for the large-scale project reads as a boutique retail shop.

Water-jetted aluminum letters painted to match the building color system.

Dimensional environmental graphics bring the building to life.

Painted acrylic dimensional graphics add to the story of the community.

Why simply have a painting when you can inspire?

Large scale router cut aluminum painted letters create drama for amenity spaces - relating to next-door Town Hall.

The series of amenity spaces, with large-scale signage adds flair!

Amenity signage draws the eye up.

Directional signage adds motion to the corridor.

Multi-layer signs are a mix of direct-to-surface digital prints, raised letters and numbers and borders. Each building offered a distinct look and feel, yet the signage fell within the overall design scheme for the property.

An elegant solution for a two-tower building.

Another view of the full property signage types.

A mixed-use, high-rise, two-tower project with arts-inspired signage

In 2022, Quarterra (formerly Lennar Multifamily Communities or LMC) completed Ovation, a 798,123 SF mixed-use, two tower development on Seattle’s First Hill overlooking the downtown Seattle skyline. The two 32-story towers include 565 multifamily units, 8,400 SF of retail space and 8 levels of underground parking for 387 vehicles. Celebrating its next-door neighbor, Town Hall, a venue for the arts, literature, political discussions and community gatherings, Ovation allows residents to live their passions. Having partnered with Quarterra on previous projects, Waypoint was inspired by the development’s story and excited to provide design, fabrication and installation services for the wayfinding, code, ADA and exterior signage for this large-scale high-rise community. After studying the architecture, proposed ID package and learning more about the project’s story, Waypoint developed a signage program that spoke to the arts and lifelong learning narrative of both the towers and neighboring Town Hall. Large scale amenity signage, detailed unit ID signage with elegant, raised metal letters and simple yet bold exterior signage evokes the feeling of standing in an arts venue. Each tower offered a unique, yet connected interior experience with signage completing the look of each building. The project included a public park with additional wayfinding and celebratory signage. Perkins + Will was the architect for the development and JTM Construction was the general contractor.